Every year on May 20, we celebrate the jean that started it all. This year, we're hosting concerts, throwing in-store events and releasing a limited-edition collection all on May 20, all around the world. Get in on the celebration below.
In 1873, workers who flocked to the American West in search of fortune needed pants that could work and endure, so Levi Strauss and Jacob Davis combined quality denim and rivet reinforcements, creating the first pair of blue jeans: the Levi’s® 501® Original.
THE 501® DOCUMENTARYWatch the story of Levi's®, from invention to icon.
Trace the 501® Jean's journey from the coal mines to the creative class.
For the first time Levi's® are worn for their look, rather than function.
From biker clubs to art movements, the 501® serves as the symbol for counterculture.
Japan adopts an American icon and turns it into something so much greater.
Music explores the relationship between music and the 501® Jean.